| 52nd Daytime Creative Arts & Lifestyle Emmy Awards | |
|---|---|
| Date | October 17, 2025 |
| Location | TBA Pasadena, California, U.S. |
| Presented by | National Academy of Television Arts and Sciences (NATAS) |
| Most nominations | The Young and the Restless (19)[1] |
| Television/radio coverage | |
| Network | CBS Paramount+ watch.theemmys.tv (online only) |
| Produced by | Adam Sharp (NATAS) Lisa Armstrong (NATAS) |
The 52nd Annual Daytime Creative Arts Emmy Awards, presented by the National Academy of Television Arts and Sciences (NATAS), honored the best in US daytime television programming in 2024. The award ceremony will take place on October 17, 2025 in Pasadena. As of July 10, 2025, there was no venue that has been announced.[2]
Ceremony information
[edit]NATAS president Adam Sharp announced January 8, 2025, that the Daytime Emmys and the Daytime Creative Arts Emmys would move to October and trade places with the 46th News and Documentary Emmy Awards to highlight the "timely nature" of news and documentary programming.[3][4] Sharp said of the forty-two categories, "We’re excited to recognize the exceptional individuals and teams who make daytime television great every year and in some cases, every day. As the Daytime landscape continues to expand, we’re excited to introduce new categories to recognize the boundary-pushing work being done."[5] The nominations were announced on July 10, 2025, alongside the nominees for the main ceremony categories and that instead of two separate dates for both ceremonies that there would be one ceremony for both.[1][6][7][8] The same day NATAS announced the enforcement of the rules where any category that has fewer than ten (10) submissions, no more than 50% of submitted entries may be nominated. Hence why The Bold and the Beautiful, The Bay, and Neighbours were not nominated.[1][9] NATAS will honor programming and creative arts & lifestyle from January 1, 2025 through December 31, 2024. Beyond the Gates started broadcasting on CBS and streaming on Paramount + in February 2025 as to why no one or department was nominated from the show.[2] While the ceremony was broadcast on CBS from 2020 to 2024 and streaming on Paramount +, Paramount Global had not signed a new broadcasting agreement with NATAS. Viewers will be able to watch the telecast from their mobile devices, Smart TVs, and many other connected devices such as Apple TV, Roku, Android TV, Fire TV, Chromecast, and iPad.[1] Later in the day of July 10, it was announced that Paramount Global had signed an agreement with NATAS. CBS will broadcast and Paramount + will stream the entire ceremony.[2]
Category changes
[edit]- A new category, Outstanding Emerging Talent in a Daytime Drama Series, honors performers who are in their first two years on their first daytime drama series. Unlike the retired Outstanding Younger Performer in a Drama Series and its gender-specific predecessors, there would be no maximum age limit. However, one who is wins it once would be disqualified from winning it a second time.[10]
- Outstanding Culinary Program was divided into two specific categories: Outstanding Culinary Instructional Series honoring those shows more instructive in food preparation and cooking, and Outstanding Culinary Cultural Series honoring those shows focused more on the cultural aspects of food.[11]
- Outstanding Travel, Adventure and Nature Program was divided into two specific categories: Outstanding Travel and Adventure Program honoring those shows focused more on travel, and Outstanding Nature and Science Program honoring those shows focused more on the science of the natural world.[11]
- Outstanding Regional Content in a Daytime Genre was created for outstanding regional work that will be awarded with a Crystal Pillar.[1]
- Outstanding Original Song was eliminated.[1]
Nominees
[edit]Programming
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Outstanding Travel and Adventure Program
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Outstanding Science and Nature Program
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Outstanding Arts and Popular Culture Program
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Hosting & Daytime Personality
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Outstanding Personality – Non Daily
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Crafts
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Outstanding Writing Team for a Daytime Non-Fiction Program
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Outstanding Directing Team for a Single Camera Daytime Non-Fiction Program
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Outstanding Directing Team for a Multiple Camera Daytime Non-Fiction Program
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Outstanding Cinematography
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Outstanding Regional Content in a Daytime Genre
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Most Nominations
[edit]| Program | Noms | Genre |
|---|---|---|
| The Young and the Restless | 19 | Daytime Drama Series |
| General Hospital | 16 | |
| Days of Our Lives | 13 | |
| The Drew Barrymore Show | 9 | Daytime Talk Series |
| The Kelly Clarkson Show | 8 | |
| Secret Lives of Orangutans | 8 | Science & Nature Special |
| Mysteries of the Terracotta Warriors | 6 | |
| The Secret Lives of Animals | ||
| Living with Leopards | 5 | |
| National Parks: USA | ||
| Secrets of the Neanderthals | ||
| Hack Your Health: The Secrets of Your Gut | 4 | |
| Joseph Rosendo's Steppin' Out | 2 | |
| Shark Beach with Anthony Mackie: Gulf Coast | ||
| Shelter Me: The Cancer Pioneers |
References
[edit]- ^ a b c d e f Lewis, Errol (July 10, 2025). "DAYTIME EMMYS: Ceremony Date Announced, Rule Enforcement & New Categories". Soap Opera Network. Retrieved July 12, 2025.
- ^ a b c Izzo, Christina (July 10, 2025). "The 2025 Daytime Emmy Nominees Are Here! Everything You Need to Know About the Telecast". Parade. The Arena Group. Retrieved July 13, 2025.
- ^ White, Peter (January 8, 2025). "Daytime, News & Documentary Emmys Move Dates". Deadline Hollywood. Penske Media Corporation. Retrieved July 11, 2025.
- ^ Fairman, Michael (January 8, 2025). "52nd Annual Daytime Emmy Awards Moved to October 2025". Michael Fairman TV. The Michael Fairman Company. Retrieved July 11, 2025.
- ^ Grein, Paul (July 10, 2025). "Billboard, Kelly Clarkson, Jennifer Hudson & More Nominated for 2025 Daytime Emmys". Billboard. Penske Media Corporation. Retrieved July 14, 2025.
- ^ Rice, Lynnette (July 10, 2025). "Daytime Emmys Nominations Revealed: Only Three Soaps Will Compete For Best Drama This Year". Deadline Hollywood. Penske Media Corporation. Retrieved July 12, 2025.
- ^ Verhoeven, Beatrice; Sternberg, Nikki (July 10, 2025). "2025 Daytime Emmy Awards Nominations Revealed". The Hollywood Reporter. Eldridge Industries. Retrieved July 10, 2025.
- ^ Schneider, Michael (July 9, 2025). "Daytime Emmys Announce 2025 Nominations (FULL LIST)". Variety. Penske Media Corporation. Retrieved July 11, 2025.
- ^ Mistretta, Amy (July 10, 2025). "Whoa! One Soap Was Damn Near Completely Shut Out of the Daytime Emmy Nominations". Soaps She Knows. SHE Media. Retrieved July 14, 2025.
- ^ Maloney, Michael (February 14, 2025). "Daytime Emmy Exec Explains New Acting Category That Could Have Your Favorite Newcomer Taking Home the Gold". TV Insider. TVGM Holdings, LLC. Retrieved July 11, 2025.
- ^ a b Lewis, Errol (April 8, 2025). "'The 52nd Annual Daytime Emmy Awards' Nominations Timeline, Plus Find Out Which Categories Were Eliminated". Soap Opera Network. Retrieved July 11, 2025.
