Global Disinformation Index

Global Disinformation Index (GDI) is a not-for-profit organization based in the United Kingdom^[1][2] that aims to purportedly mitigate the spread of disinformation on the internet.^[3][4][5] The group utilizes a system of ratings of news sources and websites to determine risk of disinformation.^[6] The group's efforts also include investigations into internet advertising,^[7] and the alleged use of disinformation in relation to COVID-19 featured on various websites.^[4] The group has faced scrutiny over apparent political bias,^{[8][9][10][11][12][13][14]} and has been categorized as a political left think tank by the group AllSides.^[15][16]

GDI was founded in 2018^[17] by Clare Melford, Alexandra Mousavizadeh and Daniel Rogers,^[18][19] and has received funding through a combination of charitable trusts, governmental organizations, and ad tech licensees of its dynamic exclusion list. Contributors include the Knight Foundation,^[20][17][21] Foreign, Commonwealth and Development Office (FCDO),^[22] and Luminate Group.^[23]

One of its strategies promoted by GDI is the aim to remove financial incentives for news content that promotes "adversarial narratives." ^[17][24] GDI's investigation of COVID-19 disinformation focused on the generation of illicit revenue for websites.^[25]

GDI has reported that a 2022 evaluation of Italian online news sites resulted in categorizing one third of the evaluated sites as high risk of disinformation.^[26]

GDI's alleged bias was first reported by the Washington Examiner, a U.S. conservative website, which released an investigative series in February 2023 that said GDI was "part of a stealth operation blacklisting and trying to defund conservative media, likely costing the news companies large sums in advertising dollars".^[27] The journalist who authored that series of stories, Gabe Kaminsky, pointed out that all 10 outlets that GDI in a report^[28] identified as the "riskiest" and "worst" all leaned to the political right while all but one of the 10 ranked "least risky" leaned to the political left.^[27] Kaminsky said that GDI received $100,000 from the U.S. Department of State.^[29][30][31] However, the State Department has denied that the grant was used to "blacklist" any companies in the U.S.^[32][33]

The series in the Washington Examiner sparked outcry among conservatives, and prompted a lawsuit by The Daily Wire and The Federalist, two U.S. right-wing websites, against the State Department.^[34][35] The State Department-funded National Endowment for Democracy announced in 2023 that it would no longer fund GDI.^[36] After the series of stories, Microsoft's Xandr cut ties with GDI and exited the political advertising space.^[37][38] Congress passed a law in 2023 that banned the Pentagon from funding GDI in the future for military recruitment advertising.^[39]

In April 2024, UnHerd CEO Freddie Sayers criticized GDI after it placed UnHerd on its "dynamic exclusion list", leading to a reduction in UnHerd's advertising revenue.^[40][41] Sayers argued that GDI's determination was based on ideological disagreements rather than factual inaccuracies.^[11][42] In response, Elon Musk, the CEO of Twitter, called for GDI to be shut down.^[43]

Following UnHerd's article, UK Business Secretary Kemi Badenoch joined around 10 MPs in raising concerns about GDI and their approach to distinguishing between free speech and disinformation.^[44] In response to Badenoch's concerns, Foreign Secretary David Cameron stated that FCDO had ceased funding GDI in 2023 and did not plan to resume funding.^[45][42]

In September 2024, the New York Post''s Josh Christenson reported on internal U.S. State Department documents, with the outlet saying that the federal agency "sought to denigrate two reporters and a member of Congress as part of damage control attempts" over its funding of GDI. ^[46] The New York Post was referring to journalists Matt Taibbi and Gabe Kaminsky, as well as congressman Jim Banks. The State Department said in the internal documents that Kaminsky "did not ask for an interview," but did send questions repeatedly” to the State Department's press office for information on the GDI funding. ^[47] Kaminsky told the New York Post, "The State Department had numerous opportunities to respond to my reporting on it funding the Global Disinformation Index, but they declined to answer basic questions."

"The State Department falsely claimed I was boosting Russian state propaganda because I called out their censorship of conservative Americans," Jim Banks told the New York Post. "They are proving my point. It’s UnAmerican and disgraceful."^[48]

Until March 2023, GDI publicly disclosed members of its "Advisory Panel". Amongst others, these have included Anne Applebaum, Peter Pomerantsev, Miguel Martinez and Hany Farid.^[49] Reason reported in February 2023 that Applebaum had asked for her name to removed from the GDI website as she had not been in contact with GDI since 2019.^[50]

• NewsGuard
• Ad Fontes Media
• AllSides